When I joined the project the team had launched the first version of Flexitimers, but they were not getting good feedback from early users. Users appeared to be confused by the site, and the founders were not happy with the visual design.
We tested the site with a combination of usability tests and heatmap analysis on existing traffic to gain a better understanding of our user’s goals.
Based on the results of this research we decided to refresh the UI and visual design of the site to provide clarity on the users flows, and to produce some animations to quickly explain the website’s unique selling point to businesses and job seekers, who were a mix of part-time workers, freelancers and contractors.
“Cormac is a gifted web designer/animator with keen business acumen which enables him to immediately grasp key concepts and deliver excellent results. He's easy going, personable and accessible and I'd have no hesitation in recommending him.”Joy Redmond, Flexitimers Co-founder